We love the Noonday girl. She doesn't want to blend in. She is in touch with the people of the world and wants others to see that, so she can share the story. She is naturally curious, in tune with trends but confidently individualistic when it comes to style.
We think the Noonday girl is a bestie with the Madewell girl and we are looking forward to our first collaborative event with them in Austin. Madewell's classic cuts with their touch of urban slouchiness create an effortless cool that highlights Noonday's accessories perfectly. Madewell's first store opened in Austin just a few years back, and some lovely Madewell girls have contributed to Noonday's story along the way. As a national company, they have always valued "going local". If you are in Austin next Thursday, stop in for some styling tips and special fall previews!