• Peruvians take a lot of pride in their culture and will tell you that almost everything originated in Peru.
  • Peru is home to the oldest university in the Americas—it has run continually since 1551.
  • Although some have benefitted from Peru's recent economic growth, a third of the population lives below the poverty line.
  • Many rural Peruvians are moving to the cities to find better work, which has caused overcrowding and made quality housing and stable jobs scarce.


Our Founder Jessica's experience studying Latin America in college, combined with firsthand experiences traveling abroad, meant that the region's beauty and challenges were wedged deep in her heart. When one of her friends traveled to Peru to establish a knitwear artisan network there, Noonday Collection became one of her first customers and remains one of their biggest buyers. We love the knitwear being stitched by these talented artisans because they are made from soft, luxurious Alpaca and could be done from almost anywhere, allowing women to earn an income while caring for their children or visiting with friends. Now, we are proud to purchase not only knitwear, but hand embroidered belts and stunning jewelry from Peru as well.