A GLIMPSE INSIDE INDIA
- India is the second-most populous country in the world, with 1.2 billion people.
- India made great contributions to higher math, invented chess, and is home to the world's largest film industry (Bollywood).
- It has the world's third largest economy, but the long-practiced caste system results in a sharp wealth disparity.
- Women are often discouraged from working outside the home, and people with special needs are frequently stigmatized and denied jobs.
WHAT WE LOVE
India is a country with a vast, rich history of artisan craftsmanship that we couldn't wait to tap into. We realized that while the country is one of the most resource rich in the world, it remains one of the most economically devastated, especially among women. We saw the potential in so many of the women we met in India who had talent to spare but didn't feel that they were worthy. Inspired by the vibrant bazaars and incredible capacity for production that we witnessed in the country, we began partnering with groups all over India to create diverse and colorful designs for our line. Now, women are able to work from home or from safe workshops and are becoming economically and personally empowered.