Stakeholder Model

We are better together!

Our purpose as a business is to build a flourishing world where children are cherished, women are empowered, people have jobs and we are connected. But we can’t do this alone! We build partnerships across the globe because it’s only by working together that we can make a meaningful difference.

To make a sustainable impact in some of the world’s most vulnerable communities, we rely on a network of people we call stakeholders.

This network includes everyone from the Artisans who make our handmade jewelry and accessories to the Ambassadors who sell our inspired collection. We call them stakeholders because we believe they matter – and we are committed to their success.

How Our Stakeholders Work Together


Customers shop for jewelry and accessories made by Artisans, and feel beautiful knowing their purchases make a difference


Artisans make jewelry and accessories by hand, and have dignified jobs that pay fair wages

Artisan Entrepreneurs

Artisan Entrepreneurs create dignified jobs for Artisans, and are empowered to grow sustainable businesses and impact their communities

Financial Stakeholders

Financial Partners provide working capital, and have the opportunity to use their resources to impact the world

Noonday Home Office

The Noonday Home Office empowers and connects Artisans and Ambassadors, cultivates a purposeful culture and is a great place to work


Ambassadors sell jewelry and accessories made by Artisans, and earn an income and make an impact


Hostesses open their homes to create a marketplace, and have meaningful opportunities to influence their communities

How We Measure Success

As a not-just-for-profit business, we measure success in terms of the impact we make for others. We believe that building a flourishing world starts with how we value our stakeholders.

At Noonday, we are committed to creating meaningful opportunity for all of our stakeholders, across every area of our business. By collaborating to create a growing marketplace for Artisan products, we empower Artisan Entrepreneurs, increase incomes for Artisans, create opportunity for Ambassadors and make Noonday a great place to work. We want to make a meaningful difference in all our stakeholders’ lives – and we want to empower them to make a difference in the lives of others.